Thus, it requires companies like Morrisons to have international strategies so that regional or local consumers can be benefited and that the sales can be increased. Morrisons has to make sure that it operates with international strategies which are standardized to suit culture and lifestyles of people everywhere around the world. Moreover, these standardized strategies still need to be modified because there are certain cultures that restrict companies to advertise its products and services in certain ways.
For example, countries in the Middle East will not allow Morrisons to run an advertising campaign using a female model wearing western clothes. Thus, it is necessary for Morrisons to have international strategies modified with specific culture of different countries. Globalization also brings along competition as well as competitive advantage for international companies. Free trade and entry barriers in various countries bring competitors from around the world for local companies of a country.
But it also brings a number of opportunities for learning and developing on its own for any local company in a country. Competitive advantage is the factor that makes a company successful and thriving over its competitors Brinkman and Brinkman, Thus, Morrisons should adopt various strategies that help in developing competitive advantages over competitors to avoid competition and become a market leader.
Globalization can bring both opportunities and threats for Morrisons. Thus, it is up to the company how it takes advantages of all those opportunities and avoiding threats. Company also needs to take care of certain aspects that may affect the public image of organization. In this way, it will be easier for Morrisons to acquire competitive advantage and gain sustainability within the country in which it is operating.
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Unrestricted Globalization in India words, 7 pages Note I was a bit unwilling to submit this, as it is one of my best works. Unrestricted globalization - boon or hazard? An Essay on Japan and the Era of Globalization words, 4 pages The era of globalisation first dawned upon Japan early in the Edo Period - Tokugawa Leyasu became ruler of Japan in and brought Japan under tight control. He promoted foreign trade and established relations with the English and the Dutch.
This embrace of foreign cultures changed in An Essay on the Globalization and Its Influence in the Economic World words, 4 pages Introduction Globalization has become one of the biggest issues in the economic world today. In the past few years, the gradual processes that gave companies time to adjust have gone. The pace of globalization has increased dramatically, meaning that in probably less than twenty years our economy will be virtually The Benefits and Drawbacks of the Incessant Process of Globalization words, 2 pages In the modern world today activities are becoming faster, closer, and easier than they had ever been.
Communication has never been easier. At the click of a button people are able to exchange information almost instantly. Not only is the rate of information becoming faster, but also the rate of In other words, every community in the world is in some way connected to and dependant on, most other communities in the world.
Globalization has also come to mean a The Environmental Impact of Globalization words, 6 pages Global change has become a popular word in scientific debates on long-range structural change in the earths ecology. Globalization has in the past played a major role in the controversial environmental debates. Many problems resulted in this area of discussion, in regard to the intricate linkages between globalization, government, trade Outline changes to world trade as a result of globalisation.
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